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WCMSoar Session 3: Communication for Senior Executives

Wednesday, January 26th 2022
5:00 PM to 6:00 PM
Virtual Program, ON

Being a leader requires getting people to follow your proposed ideas. In essence, every time you are getting someone to follow your lead you are negotiating. Negotiations happen all around us. While the idea of negotiating stresses many people out, the reality is that negotiation is just a form of communication. Contrary to popular belief, effective negotiation isn’t about arguing; it’s a discussion aimed at reaching agreement. It’s a process of discovery that requires more listening than speaking. We are constantly negotiating with those around us in myriad ways, and it rarely looks like a pay-per-view main event. The more comfortable you can get with the idea of negotiation as a conversation, the more opportunities you will create for the kind of life you want. According to plenty of data, women are treated differently than men in negotiation scenarios but you can remove many of the obstacles to getting what you want by leaning on the principles of persuasion and using subtle negotiation communication strategies to execute them. 


  • Participants will learn to recognize the different types of negotiation opportunties;
  • Participants will learn the mindset required to get what you want;
  • Participants will learn to manage the derogatory negotiation perceptions for women;
  • Participants will learn subtle communication techniques to avoid giving away power;
  • Participants will learn how the double bind of likeability in negotiation and how to leverage it.

Participants will be asked to fill out a worksheet prompting them to reflect on a recent negotiation they have experienced that may not have resulted in an ideal outcome. This worksheet will be completely confidential for their own eyes only. It will be used as a post-session assessment by the participant to reflect and apply the learnings covered in the workshop.

This event is part of the Soar program and is open to participants only.

Fotini Iconomopoulos

Negotiation and Communication Specialist

Nicknamed “the negotiator” since childhood, Fotini Iconomopoulos is an expert communicator with a passion for helping organizations and individuals get what they want. For the last decade, she has been helping Fortune 500 clients and audiences to achieve their business goals, increase profitability, and create a competitive advantage. She thrives in empowering people to navigate high-stake scenarios, and always leaves her audiences with tangible actions to immediately help them tackle their next challenge.  

After a decade of owning and managing small businesses in the retail sector, Iconomopoulos refined her negotiation skills in the consumer packaged goods (CPG) industry before moving into consulting. Through her company, Forward Focusing, she helps clients across the globe achieve their commercial objectives through strategic forward thinking, and has worked with CPG, retail, professional services, energy, telecommunications, tech, and finance industries.

When she’s not strategizing with clients, Iconomopoulos is a sought-after speaker on negotiation, communication, leadership, and conflict management, and is passionate about helping people, particularly women and disadvantaged groups, develop the confidence to take on whatever challenges come their way. She is also a frequent guest on CBC and CTV, and an instructor of MBA Negotiations at the Schulich School of Business at York University in Toronto.  


Iconomopoulos was recognized with a Greek America Foundation Top 40 under 40 award for her achievements and philanthropic work, and nominated for an RBC Canadian Women Entrepreneur Award presented by Women of Influence.

What is your reaction to the fact that the 61st session of the Commission on the Status of Women will be chaired by a man?