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WCMAspire Session 1: Personal Branding

Wednesday, December 1st 2021
5:00 PM to 6:00 PM
Virtual Program, ON

This workshop will focus on:

● Understanding the impact of personal brand on career decisions and leadership
● Understanding the applications of brand and how to apply it in your current career
● How to begin crafting a clear and concise elevator speech to be able to introduce yourself
● Understanding how you talk about the value you bring to your team, organization or
volunteer engagements
● Understanding the importance of strategic networking in building your career

Susan Richardson


Susan brings 30+ years of experience within a diversity of functions including leadership, sales, operations, professional services, business development and customer service, and has empowered individuals and teams in the information technology, insurance, finance, telecommunications and software industries. Susan’s foundational people management approach was developed during her 14 years at IBM. She went on to apply this to the fast-paced world of two start-up organizations which culminated in an executive position at a large software firm. Susan leverages her experience in talent management and insights into human potential to customize solutions and deliver impactful leader development programs to the customers and organizations she works with. Her ability to ask the right questions, effectively assess challenges and align winning solutions has allowed her to repeatedly create value and impact. As a lead facilitator and executive coach, Susan’s passion for people and their ability to maximize their potent.

What is your reaction to the fact that the 61st session of the Commission on the Status of Women will be chaired by a man?