Management Team

she/her/hers

Katie is the Chief Strategy Officer of Women in Capital Markets (WCM), a national not-for-profit that promotes the acceleration of equity, diversity and inclusion (ED&I) in the Canadian finance industry.

During her career at WCM, Katie has been a driving force in creating more equitable and diverse workplaces where everyone has equal opportunity to advance and succeed. She is the co-author of the landmark ED&I report The Equity Equation, which examines the experiences of women, BIPOC, LGBTQ2S+ and other underrepresented groups in Canadian finance and offers an innovative roadmap for firms towards improved ED&I.  She began her career in film production, working on documentaries and corporate productions, before launching her own marketing business.

Katie earned a BA degree from Queen's University with a major in Film and Media Studies. She is a graduate of the Canadian Institute’s Marketing Strategy Program and a former Board Director of Studio 180,  an independent, Toronto theatre company. When she’s not working, you can find her skiing, mountain biking, walking and hiking with her dog and enjoying time with family and friends. 

Neema Amadala is an accomplished marketer with a broad range of industry-agnostic marketing and communications experience. As the Director of Marketing and Communications, her focus at WCM is to accelerate the organization's mandate by elevating the brand and reaching both new and existing audiences.

Her experience spans B2C and B2B in areas such as content strategy, campaign creation, and marketing communications. She has a strategic appreciation for diverse and international audiences and constantly seeks ways to take knowledge and transform it into exciting, useful messages. She holds a BA in Communications from the University of Calgary and built on this education with a MA in Advertising from the Newhouse School of Communications in Syracuse, New York. 

Within and outside of her work, she is a passionate advocate of the United Nations Sustainable Development Goals and was recognized for her work and commitment to their achievement by the Alberta Council for Global Cooperation as one of their 2016 Top 30 Under 30.

When she isn’t dreaming up marketing strategies, you can find her exploring new perspectives through volunteering, food, travel, and great conversation.

With a background in branding and print, Nayla has many years of diverse experience creating brand strategies and designing campaigns and digital, print and social media assets in design agencies and inhouse teams. She acquired a BFA at the American University of Beirut and developed a global network of freelance clients out of the Middle East. Through her freelance work, Nayla applied her design expertise to the non-profit space, designing websites, reports, infographics and publications for causes such as gender equality and mainstreaming, disability, social insurance, breast cancer, migrant domestic workers, child soldiers and Syrian refugees.

In her spare time, Nayla has helped out with disaster relief, fostered dogs and volunteered as a meal server. Six years into veganism, she experiments with veganizing recipes she adored in her pre-vegan days. She is also an active member of the Association of Registered Graphic Designers.

she/her/hers

Tarah brings a decade of experience managing events and programming in both non-profit organizations and 3rd party event management companies. She is passionate about creating memorable and innovative experiences for the WCM membership community. 

Outside of work she spends time with her English bulldog named Jake and cooking new meals for her family and friends.  She sits on the board of directors for Big Brothers, Big Sisters of Clarington, and is passionate about giving back to her community.